Restaurant owner Brian Fettner oversees the daily operations at BT Foods in Boca Raton, Florida. Having invested substantially in the sports bar and restaurant space, Brian Fettner knows how to make restaurants stand out from the competition. Below are some ideas to improve the brand image of your restaurant:
1. Raise curb appeal
Location alone is not enough to succeed in the foodservice and restaurant industry. To stand out, you must have an attractive exterior, one that invites passers-by in for a look and a meal. Extend your restaurant’s interior ambiance outside, projecting its distinct personality to everyone outside. Grab attention by using unconventional colors, bold signage, and creative widow décor, prompting people to stop and notice.
2. Invite guest chefs.
Give your customers unique experiences by inviting well-known chefs to prepare and serve special meals for a night. You can also invite several guest chefs to take part in a live competition then have your customers act as the judges.
3. Offer truly unique promotions.
While other restaurants are doing the conventional happy hour or 20 percent off promotions, you can set a new trend by rolling out a special menu for a specific day of the week. Include dishes that customers will not typically get in their locality to make the promotion more enticing.
4. Give to the community.
Not only does giving back to the community builds your restaurant’s brand, but it also sets it apart from others. It shows that you care about other things besides profit.
1. Raise curb appeal
Location alone is not enough to succeed in the foodservice and restaurant industry. To stand out, you must have an attractive exterior, one that invites passers-by in for a look and a meal. Extend your restaurant’s interior ambiance outside, projecting its distinct personality to everyone outside. Grab attention by using unconventional colors, bold signage, and creative widow décor, prompting people to stop and notice.
2. Invite guest chefs.
Give your customers unique experiences by inviting well-known chefs to prepare and serve special meals for a night. You can also invite several guest chefs to take part in a live competition then have your customers act as the judges.
3. Offer truly unique promotions.
While other restaurants are doing the conventional happy hour or 20 percent off promotions, you can set a new trend by rolling out a special menu for a specific day of the week. Include dishes that customers will not typically get in their locality to make the promotion more enticing.
4. Give to the community.
Not only does giving back to the community builds your restaurant’s brand, but it also sets it apart from others. It shows that you care about other things besides profit.
